Context & challenge

Intensify relations between the company and its wine-growing partners in Cognac in order to calmly and collectively tackle all the cognac production and market issues.

Methods

Roll out a comprehensive Human-Centred Design method over a long period of time in order to jointly design initiatives and packages of services that will enable Hennessy and the vine-growers to jointly manage their common heritage and develop its value on a lasting basis.

Solution

The Hennessy x Vitis programme: a set of services, experiences and training content at the disposal of the vine-growers to help them make their vine-growing a more satisfying, efficient, sustainable and rewarding activity...