Context & challenge

More and more patients and consumers expect objective information on the sustainable production quality of their medicinal products and cosmetics.

Methods

Human-Centred Design method mobilizing an in-house multidisciplinary team around the sustainable development department of the Pierre Fabre Group, Green Mission. Study of the expectations and behaviour of patients in 4 European and Asian countries. Joint creation of a service-centred editorial strategy.

Solution

Pierre Fabre's Green Impact Index is the first score measuring the social and environmental impact of a pharmaceutical and skin care product. Through online communication and an instructive and educational pack, it offers patients or customers objective and intelligible information enabling them to understand and choose their medicine based on its manufacturing process and impact.