Context & challenge

Develop an innovation process aimed at creating a new range of personal care products in order to boost its appeal with distributors and embody the CSR strategy.

Methods

A Human-Centred Design approach with immersion: analysis of market segmentation, consumer insights and journey, 2 joint creation workshops, formal definition of value propositions and selection of concepts, prototyping a product range and qualitative and quantitative pre-tests in France and the USA.

Solution

Strategic product platform, structure and design of the product range, Design & Identity, Brandbook and implementation guidelines